Get in on the Action
The holiday season is as critical to the profit margin of a company as any other time of year. While the holiday season isn’t the only season proprietors need to push their products during, it can be one of the most lucrative because it is the time of year when massive numbers of people are spending large amounts of money.
The Rise of Mobile Devices
According to the Pew Research Center, 55% of Americans access the internet using a mobile device and 30% of those only access the internet via a mobile device (1). The question of whether or not there is a market for those people using mobile devices is obviously answered with a resounding ”yes!”
The real question is, how do you reach them? The answer is mobile advertising companies.
Means of Reaching Mobile Device Users
- Email - Generally, when people get on the internet, one of the first things they do is check their email. It follows reason to assume that marketing to mobile device users through their email is a sound marketing strategy.
There are a variety of programs out there that can help you with your mass emails, but only a few of them have developed software that is mobile device friendly. Some companies allow you to package marketing and promotional material and send it to your customer base via a mass email.
The user interface is simple to understand and work with and the results can be very lucrative when a if a customer likes your products, opens the email and looks at what you have to offer over the holiday season.
- Mobile Device E-Pay - The more people become accustomed to using their mobile devices, the more likely they are to begin paying for products online using an e-pay program. In and of itself, that does not do a great deal to help a business person increase their profits. However, using an e-pay system exposes your business on different websites which means it is easier for customers to find your site. This additional benefit can mean drastic improvements in sales over the long-term.
- Texts - While the number of people that get on their mobile device to use the internet increases every day, one thing has already been established: people love to text. In fact, according to Time Magazine, 32% of Americans prefer texting over talking on the phone. In other words, if you can reach those people that primarily use their phone for texting, you have reached an entirely new market.
By allowing a business owner to send promotional texts to its client base, the business can quickly get the massage out without being forced to make a phone call or compose an email. This method is fast, efficient and effective and enables businesses to send quick messages out to a large number of people.
- Combination - Each of these marketing methods is unique. As a result, mobile advertising companies like Hipcricket develop strategies that use them in combination and conjunction. They can develop a package using the best of all of the mobile device marketing strategies or only those that most compliment the sales potential of a particular product. The strategy depends very much on the structure of the company, the location and the product that they are trying to sell.
Percy Winkler is a marketing specialist and tech guru interested in helping growing businesses succeed.